From Speed to Instantaneity – The Transformation of Marketing

We are used to constant technological change improving our lives. Many changes have to do with increased speed – railroads and then cars taking over from horses and human feet is the classic example. Many have to do with increased efficiency and thus reduced cost as well, such as movable type and then the printing [...]

What are you measuring – the Social or the Media?

Right now, if you’re among the vanguard involved in social media measurement, you’re probably measuring the media – the channel. It’s time to consider measuring the social – the audience. Let me exaplain…
Social media really is different from “old” media, in that the vast majority of it isn’t media at all but parts of it [...]

HiveSight – How it Works

So how does HiveSight work? What’s happening behind the scenes?
We get asked this question a lot, so we created this presentation to offer a simple explanation, without getting too technical: