TechCrunch wrote yesterday on trouble at Project Playlist, a service that lets users create music playlists and embed them on their social network profiles.
What amazes me is that people don't realize that playlist.com the No. 1 widget provider right now.
A look at data from compete.com, comparing playlist.com with two other top widget makers – slide.com and rockyou.com show the tremendous growth that they've experienced over the past year:
HiveSight data agrees – out of our total sample of roughly 30 million online profiles, 1.2 million have a playlist.com widget, 786,000 have a slide.com widget, and only 454,000 have a widget from rockyou.com.
The chart below shows how all widgets makers are enjoying an explosive growth lately, but playlist.com is growing even faster.
(Note: unlike compete.com data, which estimates the number of unique visitors to websites, HiveSight data below shows the percentage of social media profiles in our sample that have a widget from one of these providers installed).
Moreover, Project Playlist (in green below) enjoys a unique demographic – more male and younger than the other two (slide.com is in purple and rockyou.com is in orange).
Use this link to explore further on HiveSight.
