Today, a joke:
A drunk loses the keys to his house and is looking for them under a lamppost. A policeman comes over and asks what he’s doing.
“I’m looking for my keys” he says. “I lost them over there”.
The policeman looks puzzled. “Then why are you looking for them all the way over here?”
“Because the light is so much better”.
(I copied the text from here).
The allegory in our case is (surprise, surprise) consumer market research. Surveys specifically. The problem there is that you can only ask the questions you know about – you only look under the proverbial lamppost. Is that wise?
To quote Claude Levi-Strauss:
"The wise man doesn’t give the right answers, he poses the right questions."
But how can you discover the right questions? Let’s look to another wise man, Marcel Proust:
"The only true voyage of discovery, the only fountain of Eternal Youth, would be not to visit strange lands but to possess other eyes, to behold the universe through the eyes of another, of a hundred others, to behold the hundred universes that each of them beholds, that each of them is."
This is exactly what we built HiveSight for: you don’t ask questions and get answers. Instead, you explore the world of human interests through the eyes of hundreds, thousands, even millions at a time.
Back to our lamppost allegory, what you may cal lamppost-driven exploration clearly won’t yield much in way of new discoveries. I like to think of HiveSight as a new kind of lamppost – a very tall one, that sheds light on areas that weren’t previously illuminated so you can explore and make new discoveries.
Go ahead and try it out. What will you discover?
